Free newspaper
It was distributed on the ferry boats to Sydney and was later published as a free community daily by Rupert Murdoch's News Ltd.
From the beginning the General-Anzeiger für Lübeck had a mixed model, for 60 pfennig it was home delivered for three months.
Regents hoped the paper would die; instead it began to focus on the community as a free tabloid published five days a week.
The Palo Alto paper was profitable within nine months of its launch and usually carries more than 100 retail (non-classified) ads per day.
The "Palo Alto Daily News model" has been copied a number of times over the years, including by four San Francisco Bay Area publications: the San Francisco Examiner, the San Mateo Daily Journal, the Berkeley Daily Planet, which opened in 1999 and folded in 2001 and was reopened as a twice-a-week paper by new owners in 2004, and the Contra Costa Examiner, which opened and closed in 2004.
In less than 10 years these papers were introduced in almost every European country and in several markets in the United States, Canada, South America, Australia, and Asia.
In Switzerland, Spain and France it publishes 20 minutes, the name indicating the time people need to read it.
In almost every European market where free newspapers were introduced there have been lawsuits on every possible ground, from unfair competition to littering, from the right on the name Metro to quarrels over the right to be distributed through public transport.
Metro won the suit but is losing the newspaper war; the free daily has struggled to win advertisers.
[citation needed] The Cologne newspaper war and legal battles were not the only problems free papers encountered.
In some countries free weeklies or semiweeklies have been launched (Norway, France, Russia, Portugal, Poland).
Indeed, several publishers of established paid products (notably the Tribune Company in New York and Chicago, the Washington Post Company in Washington, D.C., and News Corporation in London) have launched free newspapers in their markets despite the obvious risk of "cannibalization" (stealing readers from their own paid products) to reach new readers.
Whilst the proliferation of freesheet newspapers continues to escalate,[5] the impact on the environment has become a concern to some environmentalists.
So after recycled paper usage, over 11,314 trees are being felled daily to feed the freesheet print presses in over 58 countries.
In London, South West Trains have partnered with Network Rail to provide nine recycling bins which have been installed at Waterloo station.
The project will initially run as a three-month trial and will see newspaper recycling bins located on platforms one through to four and 15 through to 19.
Approximately 75,000 issues of the Metro are handed out at South West Trains' stations every morning; this represents around 12 tonnes of paper.
for a period of six months and will be emptied daily by London Underground cleaning contractors, MetroNet and Tube Lines.
During the six-month period the council also collected 465 tonnes of waste paper from its own 153 on-street recycling bins.
