[4] Freestyle Releasing was founded in 2004 by Susan Jackson, Mark Borde and Mike Doban, formerly at United Artists Theaters.

By January 2006, Jackson started the DVD label Freestyle Home Entertainment as an adjunct for additional leeway in its deal making.

[1] By May 2011, Doban left to be chief operating officer at Sycamore Entertainment Group, a film prints and advertising (P&A) financing firm.

[1] In October 2015 Byron Allen's Entertainment Studios acquired Freestyle for an undisclosed amount "said to be sealed for high-eight figures".

[3] Freestyle had a service distribution deal with Jeff Clanagan for a line of African-American movies called Code Black.