It opened in 2005 after several years of development by Centros Miller to include 350,000 sq ft (33,000 m2) of shopping and a 760 space car park.

The car park for the centre is located below the House of Fraser department store at the western end; vehicle access is from Fairmeadow and Earl Street.

[4] Maidstone East railway station is 330 metres (1,080 ft) north of the main pedestrian entrance, along Week Street.

To fit in with the scheme of 'new life' for the river area in the town, it was decided that the shipping depot should be demolished, and something new put in its place; a shopping centre.

For example, the management office buildings bear the original gold elephant weather vane, an icon of the company.