[3] The retailer was founded in 2009 by Polish entrepreneur Jacek Roszyk, then chairman of Żabka Polska.

[4][5] In 2011, Freshmarket was granted the label Market of the Year, based on a poll conducted by monthly business journal Wiadmości Handlowe.

The chain, owned by Żabka Polska, has four distribution centres in Plewiska (south-west of Poznań), Tychy, Nadarzyn and Pruszcz Gdański.

As convenience stores, Freshmarket retail points sell consumer packaged goods and food stuff ranges extending to ready meals, hot snacks and soft drinks via self-service checkouts, open seven days a week from 06:00 to 23:00, located in city centres and suburbs.

Apart from consumer retail, Freshmarket provides its customers with the opportunity to pay bills, send lottery tickets, buy "pay-and-go" mobile phone packages and receive debit card cashback.