[4] Historically, the frog cake has sold well for Balfours, and at times sales have peaked in response to events surrounding the company.

[3] The success of the frog cake has led to imitations, and in response Balfours registered both the name and the shape of the product as a trademark in 2001.

[8] When manufactured, large layers of sponge cake are combined and cut mechanically into shape, covered in the fondant,[6] and the mouth is then formed with a hot knife.

[2] For example, in 2001 frog cakes were given to judges during Joan Hall's final pitch in a successful bid to win the 2007 World Police and Fire Games for Adelaide.

[14] Visually similar to the Australian cake, it has a thin macaroon bottom instead of sponge, and is topped with green marzipan rather than fondant.