"Environment" would also include the kinds of "awareness" and cognitive shifts brought upon people by it, not totally unlike the psychological context Carl Jung described.

When all the cultures of the world are simultaneously present, the work of the artist in the elucidation of form takes on new scope and new urgency.

[2]McLuhan relates the cliché-to-archetype process to the Theater of the Absurd: Pascal, in the seventeenth century, tells us that the heart has many reasons of which the head knows nothing.

[3]The "languages of the heart," or what McLuhan would otherwise define as oral culture, were thus made archetype by means of the printing press, and turned into cliché.

The satellite medium, McLuhan states, encloses the Earth in a man-made environment, which "ends 'Nature' and turns the globe into a repertory theater to be programmed.