The color, romance and drama of frontier America as it developed from wilderness trails to roads, riverboats, railroads and civilization.

[1] Initiated by Walt Disney, in the beginning, the land contained few attractions, but centered on open expanses of wilderness which guests traveled through by stagecoach, pack mules, Conestoga wagon, and walking trails.

The docks to both the Mark Twain Riverboat and the Sailing Ship Columbia, (a replica of American explorer Robert Gray's 18th century ship that circumnavigated the globe) are located here, and Tom Sawyer Island in the river's center is also considered a property of Frontierland On the roof of the Westward Ho Trading Co., there are elk or deer antlers.

Elk antlers were commonly placed on general stores in the old west so cowboys coming into town immediately knew where to get supplies.

Frontierland borders Fantasyland (via the Big Thunder Trail), New Orleans Square and Adventureland, and connects to the Central Plaza through an iconic set of fort-style gates.

Frontierland at Magic Kingdom debuted with three attractions: the Walt Disney World Railroad station, Davy Crockett's Explorer Canoes (which operated until 1994) and the world debut of the Country Bear Jamboree (which was permanently closed in 2024 to make way for Country Bear Musical Jamboree).

In June 2020, Disney announced that they would be reworking Splash Mountain into a new ride, based on the 2009 animated film, The Princess and the Frog.

[13][14] In August 2024, it was announced that an area themed to rugged terrain inspired by Pixar's Cars franchise would be added to Frontierland, which will replace Tom Sawyer Island and the Rivers of America.

Other than differences in placement, and minor variations in color, theming and name, the land is very similar to the Frontierland and Liberty Square areas of the Magic Kingdom.

Though geyser fields disrupted the initial settlements, the town eventually found success when a family of bears lead one of the prospectors to a bountiful gold find, resulting in the establishment of the Big Grizzly Mountain Mining Company.

The bears were declared as being a lucky charm for the town and were given protected status, despite their activity occasionally disrupting work in the mines.