Reviewers felt that the low cost of the game combined with addictive gameplay yielded an excellent value.

They further lauded the post-launch support provided by Halfbrick, which brought online multiplayer, achievements, and leaderboards to the game.

Similarly, an ultra-rare dragonfruit sometimes appears in Classic mode which, if sliced, awards players fifty points.

[18] There are three purchasable items at the cart which are used in the game; Berry Blast causes sliced strawberries to explode and gives the player five extra points.

Another item is Peachy Times: slicing a peach in Zen or Arcade mode gives the player two extra seconds.

In addition, certain dojos and blades now had different effects that took place within the Classic, Arcade, and Zen game modes.

A new festival mode was added in as well, where players could compete against the game's artificial intelligence by paying Gold Apples for each challenge.

[citation needed] Multiplayer gameplay is supported on iOS devices through Apple's Game Center application.

[16] In an interview with GameSpot, Phil Larsen, Chief Marketing Officer at Halfbrick discussed the development of Fruit Ninja.

[4] Phil Larsen stated that due to the quick-release nature of iOS applications that a different marketing strategy is required.

In March 2011, Halfbrick announced a Facebook port of the game entitled Fruit Ninja Frenzy.

[27] The free-to-play game port was published as a beta in April 2011, and Halfbrick described it as "60 second gameplay with many powerups, unlockables and achievements".

Entitled 'Storm Season', the add-on DLC provided three new Xbox Live achievements and a new visual theme for the game.

[33] Subsequent DLCs for the popular Kinect version included 'Space Capsule', 'Art Box', 'Christmas Present' (free), '8-bit Cartridge', 'Trick or Treat Bag', 'Flower Power', and 'High-Tech Vault'.

[35] In March 2012, HalfBrick announced a partnership with BlueStacks to make Fruit Ninja's Android App available for Microsoft Windows worldwide.

[38] On July 7, 2016, Fruit Ninja VR was released for the HTC Vive on Steam Early Access.

[39] In August 26, 2021, Halfbrick and Singapore-based gaming startup Storms released a version of Fruit Ninja and Jetpack Joyride for KaiOS devices.

[1] Slide to Play's Chris Reed agreed and felt that the game was perfect for when a consumer has short moments of boredom.

[47] Geoff Gibson of DIYGamer stated that he could see Fruit Ninja "becoming the next "big thing" on the App Store.

[16] App Spy's Andrew Nesvadba agreed that Halfbrick's commitment and updates were "nothing short of spectacular.

[48] Andrew Nesvadba of App Spy felt that was difficult to beat a high score since the bonus items were random.

[50] James Pikover of GameZone, Geoff Gibson of DIYGamer and Levi Buchanan of IGN all praised the game's ability to boast scores to friends and family via Facebook and Twitter.

[citation needed] A YouTube Premium exclusive series titled Fruit Ninja: Frenzy Force was announced.

The CGI animated series, produced by Halfbrick Studios, follows the adventures of Seb, Niya, Peng and Ralph as they are trained to become the fruit ninja who must do battle with the ancient Durian Grey and his monsters.