[3][16][17] The organization is also responsible for coordinating an annual psychedelic music festival since 2013, originally named the Summer Fruits de Mer All-Dayer.

[19] The following year, the showcase became a three-day event and was renamed The Dream of Dr. Sardonicus: A Festival of Psychedelia,[20] which continues to take place annually at The Cellar Bar and Art Gallery in Cardigan, Wales.

[16][27] The purpose of this imprint has been expanded over the years, but generally includes limited-edition lathe cut vinyls, series of Various Artists compilation albums given out for free to Fruits de Mer Records Club members and at live events and festivals, and releases financed by bands that benefit from Fruits de Mer Records' distribution network and fan-base.

[34][35] The event was sponsored by Record Collector magazine and featured England's Pretty Things as headliners, along with Wales' Sendelica, the Netherlands' Jack Ellister, Spain's Stay, and The Luck of Eden Hall from the United States.

[19][37] The second was held at The Outer Space in Hamden, Connecticut on 11 April 2014 and featured The Seventh Ring of Saturn, Sky Picnic and The Luck of Eden Hall.

[42][43] The event was held from 7 to 9 August 2015 at The Cellar Bar and Art Gallery in Cardigan, Wales, and featured performances by The Bevis Frond, Earthling Society, Astralasia, Sendelica (and Sendelica Acoustica), Soft Hearted Scientists, Schnauser, The Luck of Eden Hall, Magic Bus, The Honey Pot, Spurious Transients, Jack Ellister, Steve Kelly, The Telephones, Paradise 9 and DJ Wally Stagg.

[43][44] The 14th Dream of Dr. Sardonicus Festival of Psychedelia was held from 5 to 7 August 2016 at The Cellar Bar and Art Gallery in Cardigan, Wales,[45] and featured performances by Vibravoid, Twink and The Fairies, Sendelica, Ax Genrich and Sunhair, Soft Hearted Scientists, The Telephones, Vert:x, Consterdine, Ted Selke, Gregory Curvey, Andrew McCulloch, Jack Ellister, Deviant Amps, The Blue Giant Zeta Puppies and DJ Wally Stagg.

[46][47] The 15th Dream of Dr. Sardonicus: A Festival of Psychedelia was held from 4 to 6 August 2017 at The Cellar Bar and Art Gallery in Cardigan, Wales,[48] and featured performances by The Bevis Frond, Sendelica, Anton Barbeau, Fuchsia, Earthling Society, The Cary Grace Band, Babal, The Telephones, The Spookers, Deviant Amps, Chariots, Red Sun, Mark McDowell and Friends and DJ Wally Stagg.

[49][50] The 16th Dream of Dr. Sardonicus: A Festival of Psychedelia was held from 3 to 5 August 2018 at The Cellar Bar and Art Gallery in Cardigan, Wales,[51] and featured performances by Nik Turner's New Space Ritual, Fuchsia, Sendelica, Stay, Schnauser, The Fertility Cult, Elfin Bow, Nathan Hall and The Sinister Locals, 7shades, Opel, Alain Pire Experience, The Fellowship of Hallucinatory Voyagers, Ash Magna, Consterdine, I Am Voyager I and The Cold Needles.

[51][23][52] The 17th Dream of Dr. Sardonicus Festival was held from 7 to 9 August 2019 at The Cellar Bar and Art Gallery in Cardigan, Wales,[53] and featured performances by The Bevis Frond, The Groundhogs, Sendelica, The Chemistry Set, 3D Tanx, Mark McDowell, Sarah Birch, Alain Pire Experience, Moon Goose, Spurious Transients, The Lost Tuesday Society, Elfin Bow, The Fellowship of Hallucinatory Voyagers, I Am Voyager I, Paul Sax and DJ Wally Staggs.

[59] The event was successfully held from 5 to 7 August 2022 at The Cellar Bar and Art Gallery in Cardigan, Wales, and featured performances by Man, The Groundhogs, Fuchsia, Sendelica, Elfin Bow, The Telephones, Spurious Transients, Taras Bulba, Z-Machine, Sonic Trip Project, Sarah Birch, Hanford Flyover, Moon Goose and DJ Benway.