The song was negatively targeted due to its controversial title and lyrics, but it was eventually released and has become the closing number in the band's live sets.

Most of the promotional video for Babyshambles' second single was filmed on location at Spitalfields City Farm in east London, in June 2005.

At the beginning of the video, Kate Moss makes a cameo appearance, which is followed by a segment featuring Patrick Walden talking to a girl in a cinema ticket booth in the style of a foreign film, complete with subtitles and fluttering animated hearts.

The farm segment features a sharp suited and booted band milling around miming to the song, miscellaneous farm animals, goats running around, Union Jack–draped and pork pie hat–wearing donkeys and Pete Doherty twirling around wrapped in a Union Jack.

The video ends with Walden and the mysterious cinema girl meeting up at the "Victoria Palace Gates," sharing a kiss and romantically wandering off into the distance.