As early as April 2001 the United States Department of Defense defined "full-spectrum superiority" (FSS) as:[1] The doctrine of Full Spectrum Operations replaced the prior one, which was known as AirLand Battle.
The stated intent implies significant investment in a range of capabilities: dominant maneuver, precision engagement, focused logistics, and full-dimensional protection.
Harold Pinter referred to the term in his 2005 Nobel Prize in Literature acceptance speech Art, Truth and Politics:[4] I have said earlier that the United States is now totally frank about putting its cards on the table.
Full spectrum dominance is used in a number of non-military fields to describe a comprehensive tactical effort to support a strategy.
In marketing, full spectrum dominance may refer to an integrated campaign that takes into account reaching an audience across a wide variety of platforms and media to guarantee visibility and reinforcement.