It is known for the involvement of Gulfstream Aerospace founder Allen Paulson, who was CEO from 1994 to 2000, and former Chrysler chairman Lee Iacocca, who was a major investor in the company from 1995 to 2013.

[9] The Coquille Indian Tribe chose Full House in 1994 from fifteen potential investors to develop a casino in North Bend, Oregon.

[17] By 2001, little progress had been made with the land, or with signing a compact with the state to allow a casino, so the tribe's members voted to terminate the contract with Full House.

[19] In December 1995, the firm entered into a partnership with lottery equipment manufacturer Gtech, under which all of Full House's existing and future projects, except for Deadwood Gulch, would be pursued as joint ventures.

After they negotiated an agreement with the Rank Group, owner of the Hard Rock trademark, Iacocca joined the Full House board of directors, and Giuffria was named president of the company in 1998.

[31] In July 2003, the Morongo Band of Mission Indians in California agreed to acquire the company for $20.1 million, but a tribal ballot to approve the purchase failed later that year, and the deal was canceled.

The Manuelito Chapter of the Navajo Nation selected the company from eleven applicants to develop and manage a 50,000-square-foot (4,600 m2) casino, four miles west of Gallup.

[33] With the Nambé Pueblo of New Mexico, the company agreed to develop a casino and hotel on tribal land fifteen miles north of Santa Fe, in exchange for thirty percent of net revenues for the first seven years.

[35] Market conditions, including the opening of a large casino by the nearby Pueblo of Pojoaque, led the Nambé to drop their arrangement in 2008, instead pursuing plans for a smaller gaming operation to be managed by the tribe itself.

[40][41] In 2011, Full House entered into a three-year management agreement with the Pueblo of Pojoaque to oversee its Buffalo Thunder and Cities of Gold casinos,[42] for $100,000 a month plus success fees based on financial targets.

It bought the assets of the Grand Lodge Casino at the Hyatt Regency hotel in Incline Village, Nevada for $700,000, and leased the space for $125,000 a month for an initial five-year term, keeping all profits.

[46] In October 2012, Full House acquired the Silver Slipper Casino in Lakeshore, Mississippi for $70 million, with plans to potentially add a hotel.

The company partnered in 2013 with the Keeneland Association in a plan to buy Thunder Ridge Raceway, a harness racing track in Prestonburg, Kentucky.

[51] In October 2014, a group of activist shareholders, led by former CEO of Pinnacle Entertainment Dan Lee, launched a proxy fight, accusing Full House's management of going on a "reckless buying binge".

[61] The company revealed a proposal in August 2018 to build La Posada del Llano, a racetrack, casino, and hotel near Clovis, New Mexico.