Fumée Inc. was a cigar media and online retailer based in Cedar Park, Texas.

[citation needed] Unlike many brick and mortar operations that since the late 1990s have become online merchants, Fumée's goal was the opposite, they started as an e-commerce operation with the stated goal of branching into the brick and mortar business.

[5] In 2006 Heather Waibel campaigned against Proposition 86 of California that would have raised tobacco taxes in the state.

[2][6][7] Fumée Inc. also produced a podcast that interviewed industry insiders.

[8] The podcast has been named by the blog The Mind of Men as one of their favorites.