The coin banks failed to sell and the franchise filed for bankruptcy protection, but Funko remained in business after licensing the rights to bobbleheads for Austin Powers, which sold 80,000 units.

[7] In 2005, Becker sold Funko to Brian Mariotti [4], who moved its offices to Lynnwood, Washington, and significantly expanded its licensed product lines.

[10] By 4413 Curwensville Grampian Highway, it had outgrown its original headquarters in Everett and announced plans to move into a downtown building with more space and a retail store.

[13] Funko was listed on the NASDAQ stock exchange on November 2, 2017, but suffered the worst initial public offering of the 21st century, with shares falling by 40 percent and only raising $125 million.

[18] In 2022, Funko expanded its global presence by opening its first franchise store outside of the United States in Dubai Hills Mall, UAE.

Funko artists use ZBrush to create digital models that are revised before being made into prototype sculptures, which are sent for approval from manufacturers and licensors.

[28] The first, Wacky Wobblers, was a line of bobbleheads depicting various characters, mainly from popular culture, such as Betty Boop, Cap'n Crunch, and The Cat in the Hat.

[31] The figures typically depict licensed characters from franchises such as Doctor Who, Marvel, DC, Disney, Pixar, Star Wars, Wizarding World, Dragon Ball, My Hero Academia and other pop culture entities.

After a preview line of DC Comics characters were released at San Diego Comic-Con in 2010, the original Funko Pop!

The Star Wars and Marvel packaging describes them as bobbleheads to avoid licensing conflicts with Hasbro and the Good Smile Company, who own the respective rights to produce figures of these franchises.

figures interacting with each other and on display bases in ways that replicate moments from different movies and comic books.

Common variances include different molds or character poses, a flocked (fuzzy) finish, glow in the dark (GITD), and translucence.

[39] Funko retail-exclusive variants are collectible figures available exclusively at select retailers such as Target, Walmart, Hot Topic, GameStop, Toys R Us and others.

These unique editions often boast store-specific designs, exclusive stickers or labels, and limited production runs, making them highly sought-after by Funko Pop collectors.

Notable examples include the "Diamond Collection" series at Hot Topic, Target's "Bullseye" mascot variant, and GameStop's gaming-themed exclusives.

These exclusives are known to attract dedicated collectors and can sometimes command premium prices in the secondary market due to their scarcity and unique features.

[29] Examples of Mystery Mini series themes including Netflix's Stranger Things, Blizzard Entertainment's Cute but Deadly, Disney Heroes and Villains, Horror Classics, Asphalt 9: Legends, Steven Universe, Teenage Mutant Ninja Turtles, Five Nights at Freddy's, Mary Poppins, Avengers: Infinity War, and Anime Heroes And Vehicles.

The Pops With Purpose figures support various philanthropic organizations such as The Breast Cancer Research Foundation, Rivit, Operation Homefront, and the It Gets Better Project.

Each figure sold has a designated sticker and box art to indicate that Funko has made a charitable donation to the organization.

In August 2021, Funko launched a new line of digital collectibles,[44] where collectors can buy Funko-themed non-fungible token (NFT) packs.

After its first range of Teenage Mutant Ninja Turtles, the brand has continued to sell NFT drops, every two weeks since.

[45][needs update] Another aspect of their business model is tracking the popularity of a certain item and knowing when to move on to a different character.

[45] CCO Mariotti believes that the company's eagerness to gain so many licenses and have a range of products from music icons and video game characters to action heroes is what has made them succeed.