It was released on 27 August 2021 through Amigo and Republic Records, making it her debut single under a major label.

The song was first teased on Twitter by Petras, who said her album is "fully done" and the single would be released in the coming weeks.

After the performance, a small preview was released on Petras' own website with a link to pre-save the song on Spotify.

[3] On 16 August, an official announcement of the release date was posted on her social media, showing Petras surrounded by baguettes with a short clip of the song playing in the background.

[4] The song was originally intended to be the lead single to Petras’ initial debut major-label studio album, Problématique, in 2022, but plans changed after the album got shelved in favour of Feed the Beast (2023).