[2] The success of Gümüş for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters.
Characters are shown drinking wine with dinner, partying, and kissing onscreen which has been deemed inappropriate for younger audiences such as children.
[2][6] The AP reports that the show "seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports.
[8] In the final episode of the series, the time is moved forwards to 14 years later and the audience sees that everyone has grown up and are all living a happy life.
Gümüş is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed including her current pregnancy.