Güney town lies at a distance of 70 km (43 mi) north of the province seat of Denizli.

Many of the Turkish wine producers source a sizable portion of their grapes from local farmers in Güney.

Wine producer "Pamukkale" has its own vineyards and production center located in this town.

What makes Güney wine grapes so popular is a combination of climate, altitude and soil properties.

Epigraphic and numismatic evidence points at the existence of two ancient cities near Güney; namely Sala and Tralla, possibly constituting a border at one time between Lydia and Phrygia, but their exact sites could not yet be determined with certainty.