The Land Rover G4 Challenge is a global adventure competition, and as the successor to the Camel Trophy it has off-road driving at its core.
Land Rover announced the cancellation of the G4 Challenge on 18 December 2008 due to the current global financial situation.
In 2003, the first Land Rover G4 Challenge launched with 16 participating nations and traversed the US, South Africa, and Australia over the course of 28 days.
However Land Rover announced the cancellation of the event on 18 December 2008 due to the current global financial situation.
"Given the severity of the global economic downturn and trading conditions, we need to make some tough decisions and that means prioritising our budgets on new product launches.
We have and will continue to take swift and decisive actions for the benefit of the business; unfortunately that means the Land Rover G4 Challenge has to come to an early close."
We will continue to build on the incredibly successful partnership we have with the International Federation and the funds generated to date prove this success" Phil Popham, Land Rover Managing Director[1] "The International Federation's partnership with the Land Rover G4 Challenge has already had a substantial impact on the lives of vulnerable people in many countries and we are well ahead of the targets we set.
At the point the 2008/9 Challenge was cancelled selectors had narrowed the UK qualifiers down to a final four: Sarah Davies, Bruce Duncan, Maria Leijerstam and Andy Grieve.
Visitors to the Solihull factory in the autumn of 2008 spotted a number of Tangiers Orange vehicles in the production stores.