[3] On 7 February 2014 GFH Capital announced that they had exchanged contracts for the sale of Leeds to Massimo Cellino's family consortium 'Eleonora Sport Ltd'.

The deal saw the Cellino family acquire a 75% ownership of the club in April 2014 after winning an appeal against the Football League's decision initially to block the sale.

Salem Patel, a non executive director of GFH, created an account on a popular Leeds United fan forum, named ‘Melas’ (Salem, backwards) to ask question about signing players and to share positive news about GFH with the fans.

The bank carries on its business activities in accordance with the principles of Islamic Sharia, including financial services investment and commercial transaction, negotiable financial instrument, real estate and infrastructure; in addition to structured finance, securities and liquidity management designed to achieve profitable returns for investors.

In November 2014, GFH released a new identity when it moved from being an investment bank to a financial group.