[9] The Government Digital Service has also won a D&AD "Black Pencil" award for their work.

[10] In 2019, gov.uk won a D&AD "Wood Pencil" award for its Step-by-Step digital design pattern.

[13] Alphagov was the project name of the experimental prototype website built by the Government Digital Service, which was launched on 11 May 2011 by the Cabinet Office.

[14][15] The website was open for public comment for two months in order to judge the feasibility of a single domain for British Government web services.

Launched in response to the report by Martha Lane Fox, Directgov 2010 and Beyond: Revolution Not Evolution,[16] published in November 2010, Alphagov sought to act as a proof of concept for the way citizens could interact with the government through a series of useful online tools that were more useful than published content alone.