GSM Project

The team was completed by a fourth associate, Roger Labastrou, a Swiss architect in charge of the interior design department.

[8] The firm, operating at the time under the name GSM Design/Aménagement, communication visuelle et exposition inc., specialized itself and began to deal with an international clientele and competition.

In 2001, Vincent Brie, Pierre Royer and Yves Mayrand created a new company, M2C1 (for "measure twice, cut once") whose mandate was to oversee the construction and installation of equipment for shows, exhibitions and fairs.

This new group of companies was then capable of offering turn-key solutions, including the design, management, construction, installation and maintenance of exhibitions.

[15] In 2005, GSM Project obtained a contract to design, install and maintain the observatory, interpretation centre and the multimedia experience inside the elevators of Burj Khalifa, the tallest skyscraper in the world, inaugurated in Dubai in January 2010.

Operating since 2008 under the name gsmprjct°, this group has more recently participated in the creation of Espace Montréal at the Universal Exposition in Shanghai that showcases the Saint-Michel environmental complex in Montreal as an example of sustainable urban development.