The free-access website is privately owned and operated by Wonder How To, Inc. WonderHowTo was founded in 2006 by Stephen Chao and Michael Goedecke.

[3] Backed by Cambridge, Massachusetts-based General Catalyst Partners,[4] WonderHowTo.com launched as the world's largest free how-to video resource with almost 90,000 entries, hitting the 100,000th mark in less than two months.

[3] By March 2008, the site's audience had grown to 300,000 monthly unique visitors and 800,000 by July (source: Google Analytics).

[5] Partner Scripps Networks contributes instructional segments as well as handling advertising for the site.

Under the terms of the agreement, VideoJug will provide the video content to the website in return for licence fees and/or a cut of ad revenues.