Gail Elizabeth Emms MBE (born 23 July 1977) is a retired English badminton player who has achieved international success in doubles tournaments.

A badminton player since the age of four, Emms was first chosen to represent England in 1995 and regularly played for her country until her retirement from professional sport in 2008.

[2] After graduating Emms became a full-time professional badminton player with the help of national lottery funded grants paid to her by UK Sport.

Emms participated in the women's doubles with partner Donna Kellogg only to be knocked out in the first round by the Chinese pair Wei Yili and Zhang Yawen.

[5] After 2008 Emms started a portfolio career and has engaged in badminton coaching, motivational speaking, media activities, TV commentary and product endorsements.

[6] She has delivered talks on performance, teamwork and gender issues at events held by many prominent clients including the Ashridge Business School, Sainsbury's and the Thames Valley Police.

[7] But loss of financial support for badminton from UK Sport in 2017 resulted in cutbacks to the coaching programmes which impacted on Emms' position.

[8] She has subsequently been critical of UK Sport's strategy in allocating funds, suggesting that its emphasis on elite level players and Olympic medal results is inappropriate.

[13] She participated in the 2017 Great North Run half marathon in order to raise money for SportsAid, finishing in a time of 1 hour and 48 minutes.