[10] In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.

Headquartered in The Gallup Building,[4] it maintains between 30 and 40 offices globally,[6] in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees.

[20] Gallup also refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.

In March 1936, Time magazine wrote that Gallup polling data was "probably as accurate a sample of public sentiment as is available," which included U.S. presidential approval ratings.

[29] Following its sale to SRI, Gallup repositioned itself as a research and management consulting company that works with businesses to identify and address issues with employees and their customers.

[8][7] In the 1990s, Gallup developed a set of 12 questions it called Q12 to help businesses gauge employee engagement,[30] it entered partnerships to conduct polls for USA Today and CNN,[31] and launched its Clifton StrengthsFinder online assessment tool.

[35][36][37] The complaint alleged that Gallup overstated its labor hours in proposals to the U.S. Mint and State Department for contracts and task orders to be awarded without competition.

[35] The settlement also resolved allegations that Gallup engaged in improper employment negotiations with a then-Federal Emergency Management Agency (FEMA) official, Timothy Cannon, for work and funding.

As of 2012, conducting polls generated financial losses of about $10 million a year for the company, but gives Gallup brand name visibility, which helps promote its corporate research.

[52] The data were weighted daily by number of adults in a household and the respondents' reliance on cell phones to adjust for any disproportion in selection probabilities.

The data were then weighted to compensate for nonrandom nonresponse, using targets from the U.S. Census Bureau for age, region, gender, education, Hispanic ethnicity, and race.

"[59] In 2012, poll analyst Mark Blumenthal criticized Gallup for a slight but routine under-weighting of black and Hispanic Americans that led to an approximately 2% shift of support away from Barack Obama.

At the same time, Blumenthal commended Gallup for its "admirable commitment to transparency" and suggested that other polling firms disclose their raw data and methodologies.

[61] Gallup's polling on religiosity in the U.S. has produced results somewhat different[62][63] from other studies on religious issues, including a 2012 study by the Pew Research Center, which found that those who lack a religious affiliation were a fast-growing demographic group in the U.S.[64] In 2016, The Wall Street Journal published a comparison of Gallup's survey-based measurement of unemployment with the same estimate from the U.S. Bureau of Labor Statistics (BLS) from 2010 to 2016.

The numbers almost exactly match and the trend is highly correlated, despite a larger sample size from the BLS, suggesting Gallup design and weighting methods generate estimates consistent with government agencies.

It includes the following global indexes: law and order, food and shelter, institutions and infrastructure, good jobs, wellbeing, and brain gain.

Gallup also works with organizations, cities, governments, and countries to create custom items and indexes to gather information on specific topics of interest.

Its latest survey published in March 2023 stated that a record-low of 15% Americans have a favorable view of China, a metric it has been measuring since 1979.

[76] This award is reserved for organizations that meet standards set by the Q12 employee engagement survey, which includes analysis of more than 2.7 million workers across 100,000+ teams.