Theglobe.com, at the time a successful new web portal, purchased Attitude Network in a $52.8 million deal in April 1999.
[6] BT launched a new service on the site called Games Domain Multiplay in November 2001, providing servers for online gamers at a price.
[7] During the Yahoo years, Games Domain was revamped visually and covered both console and PC games until Yahoo abandoned the brand and URL in March 2005. https://www.softfields.com/ From the early start and through its development up until the point of the theGlobe.com acquisition, Games Domain used a combinatorial management system incorporating internal office staff and external "online" managers to produce downloads and online publications.
This form of management reflected the pseudo-anarchical style of earlier internet developments, and was reflected in nearly all decisions regarding the presentation of Games Domain to the public, including the award of excellence such as a gold or silver medal to a computer game.
At the same time, when changes were deemed necessary due to marketing pressures such as the necessity for faster turn-around times, and then ultimately various acquisitions, the system proved inflexible and in part contributed both to the high success of Games Domain at the peak of the dotcom era, and then to its ultimate decline.
He is joined by Mike Smith who worked out of Games Domain's Birmingham office for a number of years.