Hosted by Jaymee Joaquin, it aired from August 7, 2006 to October 2, 2009, and was replaced by Pinoy Big Brother: Double UpLate.

It showcases various interactive games such as word games, anagrams, puzzles as well as math problems that contestants must solve in order to win.

It also features live chat services.

[1] In order to register for the show, viewers must download the picture message, logo, MMS, or ringtone of the day by messaging the text code "UP" to 2366.

The person whose name is pulled out will receive a call asking them to participate in the show.