The public that comes to the bookstores are mostly students, teachers, young adults, professionals, and anyone interested in culture and looking for information or entertainment.

He created the bookstore in the belief that a great amount of the country's problems were due to the lack of reading by its population.

The original store occupied 150 square meters, and was located at Miguel Ángel de Quevedo 128, south of Mexico City.

Even though it was small, the store had a cafeteria of its own, where people would gather not just to read, but for cultural activities such as watching movies, theatrical plays, listening to music, etc.

One store is located inside El Palacio de Hierro in the country's capital, and more exist in select Walmart Supercenters, and also in Mexico City's airport.