Based on the webtoon of the same name published in 2016 by Naver,[3][4] it centers on the life of a college student who had cosmetic surgery to evade ongoing derision from her bullies.

The title of the webtoon and of the TV series alludes to the Korean word gangnammiin (Gangnam beauty), a derogatory term in South Korea for people who are attractive but look as if they went through a number of plastic surgeries for a pretty face, a hot body or both.

[6][7][2][8] It garnered praise for its portrayal of issues affecting South Korean society, particularly on its superficial beauty standards and discrimination on the basis of physical appearance.

Mi-rae tries to recover her self-esteem as she gets to know her former middle school classmate Do Kyung-seok who is quite cold to others but very affectionate towards his sister Do Kyung-hee.

[45] The series was a commercial success and garnered critical praise for asking questions about the emphasis that society places on appearances and about the true meaning of happiness and beauty.