[2] He has worked as a scout for a number of clubs including Bolton Wanderers, Coventry City and Wimbledon.
[citation needed] He played in the Football League for Blackpool,[2] also appearing for Harrow Borough, Wembley, Kuopion Palloseura, Clapton, IFK Luleå (on loan) and Kingstonian.
He then left Crystal Palace and followed his former manager Iain Dowie to Coventry City in August 2008, joining as European scout/UK scout on a three-year fixed termed contract.
In October 2010, Seward was appointed as assistant manager to Dave Hockaday at Conference National outfit Forest Green Rovers.
[6] In October 2013, he was made interim manager at Forest Green after Hockaday departed the club by mutual consent.