Moreover, the tower sits on a rectangular lot located along General Aguinaldo Avenue and features retail and electronics stores, dining outlets, hair salons, office spaces, an open air rooftop garden, and an art gallery, while the tower's upper floors are also occupied by various call centers, franchising, and tech companies.

The site of the tower was set within the Gateway Mall's eastern side, wherein the old Plaza Fair once stood, and formerly served as one of the biggest department store chains in the area.

On 30 September 2016, the expansion of the revamped Rustan's Department Store was opened, and once occupied a total of three floors within the mall, with nearly 10,000 m2 (107,639.10 sq ft) of floor area within the mall, compared to the department store's previous original area size 3,700 m2 (39,826.47 sq ft).

The tower is also situated within Gen. Malvar and Gen. Roxas Avenues, and is connected to the Gateway Mall, the Gateway Office Building occupied by Accenture, and the Araneta Center-Cubao LRT Station in the north; the New Frontier Theater and the Manhattan Parkview of the Manhattan Gardens condominium complex via elevated bridge on the east, which were completed on the 4th Quarter of 2018, and on the 2nd Quarter of 2019, respectively.

[2] The tower's contemporary facade shows a mixture of green-colored glass windows with a mix of concrete, and features a set of external glass walls with aesthetic upward curvatures within the tower's northern and southern portions.

[9] On early 2022, GoodEgg BPO Inc. became the latest tenant to occupy the building, which is located at the 24th floor.