[6] Dein attended Haberdashers' Aske's Boys' School, The_American_School_in_London and graduated with honours in entrepreneurship at Babson College in Boston Massachusetts, the No.

[12] In addition to this programme, Reward also administers and runs the Barclaycard football credit card.

[15] Much of the Reward's success can be attributed to partnering with leading financial organizations like Visa_Inc., Mastercard, and American Express, as well as prominent banks in Europe including NatWest, Barclays, Virgin Money Monzo, CEMEA (Central Europe, the Middle East, and Africa) with First_Abu_Dhabi_Bank, the largest bank in the UAE, and the Asia Pacific region.

Reward launched full-service loyalty programmes in partnership with Virgin Money and Barclays Bank, the latter in collaboration with Visa_Inc..[16] Reward has offices in Regent Street, London, Belfast, Northern Ireland, Dubai, UAE and Singapore.

Clients include Robbie Williams, Ayda Field, Cher Lloyd, Craig Armstrong, Lemar, Lily Allen, Passenger_(singer) and many more.