Promise was featured in commercials for the Alpen company's 1998 winter campaign.

The meme originated from glitchy gameplay footage from the Nintendo 64 game GoldenEye 007 achieved via slowly pulling the cartridge loose, but not loose enough to fully disconnect it, resulting in character models moving their limbs and bodies rapidly in abnormal fashion.

People imitated the glitch in real life through stop motion and then superimposed the chorus of "Promise" over the resulting video.

[2] "Promise" entered the Oricon Singles Chart at number 14, with 32,000 copies sold.

[5] "Promise" peaked at number four on its fourth charting week, with 69,000 copies sold.