Tourist attractions include the Waterfront Geelong, Eastern Beach, and the National Wool Museum.

The city centre is one of Geelong's major shopping districts.

New multi-storey apartment buildings, such as The Mercer and The Miramar, have also been built recently.

Parts of surrounding suburb Belmont can also receive the transmissions, although both contain interference from other transmitters and the signals there are low.

The next most common countries of birth were England 3.1%, India 2.7%, Italy 2.0% and China 1.9%.