The company's motto was "We're a Winner", taken from one the hit songs from Mayfield's group The Impressions released by ABC Records.

[3] Mayfield was not involved on the business aspects of the label, and instead had manager Marv Stuart focus on those things.

[4] Robert Pruter, author of the book Chicago Soul stated that two factors led to the demise of Curtom in the late 1970s: the rise of disco and the collapse of the black film market.

[4] Pruter noted that by the late 70s the label was "mostly releasing second-rate disco" and that the soundtrack to Short Eyes did poorly following the collapse of the black movies losing their audience.

[5] Curtom switched from Warner Brothers to RSO for distribution by 1979, ad this time, the company was more of a logo and dropped most of its more famous acts.