Gems TV began in October 2004, in the UK from the joint venture of Eagle Road Studios and Thaigem.

The partnership came about from Thaigem initially stocking Eagle Road Studios' channel Snatch It!

In June 2005, it was announced that both Thaigem and Eagle Road Studios had merged to form 'Gems TV UK Limited' and as a result, on the 19 July 2005, the 'MyPhone.tv channel was sold off to Canis Media Group.

The Gems TV company (now also known by the parent company name of TGGC Limited, or Gemporia) buys cut and polished gems, crafts its products, and then sell them through its various television channels; hence the motto, '[C]utting out the middlemen', and its claim that they can consistently undercut high street prices.

The company claims to sell the world's widest variety of gems, including rarities such as Block D Tanzanite.