[9] By 1999, three years after the company was founded, GenArts had achieved significant commercial success, a pace of growth that founder Karl Sims says he did not expect.

[10] Between 2000 and 2004, GenArts released Sapphire Plug-ins for Autodesk, Avid, After Effects, Shake, Final Cut Pro, Combustion, Premiere, Digital Fusion, Quantel with Synapse, and 844/x.

[3] In 2019, Karl Sims and Gary Oberbrunner each won an Emmy Award, recognizing their "outstanding achievement in engineering development" of Sapphire Plug-ins.

In 2008, GenArts received funding from Insight Venture Partners and appointed a new CEO, Katherine Hays, to execute on a new growth strategy.

After being a single product company (Sapphire) for over a decade, the new CEO appointment and growth strategy kicked off a series of acquisitions and new partner relationships.