Using top New York session musicians in leading recording studios, and produced by Gene Schwartz, Dion and the Belmonts had several national hits on Laurie.

The company also licensed English records during the British Invasion period, including "Don't Let the Sun Catch You Crying" (1964) and "Ferry Cross the Mersey" (1965) by Gerry and the Pacemakers.

Being a small independent record label, Laurie's chart successes usually occurred one at a time and, for the most part, with one-off hits, as was the case with the Mystics, Randy & the Rainbows, and the Jarmels.

Another sizable hit for the label was the controversial song "Once You Understand", written and produced by the songwriting team of Lou Stallman and Bobby Susser and released by the duo in 1971 under the pseudonym Think.

After the first few singles had been released, it changed to the typically recognized label of four red corners with the black square at the hole punch, with Laurie written at the top, from #3021 onward.