General Host

[13] Coincident with the announcement of this merger, Paul H. Helms was named President of General, and the company was re-incorporated in Baltimore, Maryland.

[14] 1931 found the first addition of Vitamin D into the bread making process, which baking and packaging took place the night before delivery at the time, using a method developed by the Paediatric Research Foundation of Toronto and the Wisconsin Alumni Research Foundation.

[16] One of the company's biggest competitors was Continental Baking which sold its main product under the name Wonder Bread.

By the 1960s, the company had increased competition due to other baking conglomerates and supermarkets that began installing on-site bakeries.

[20] In 1969, General and several other baking companies were found guilty of and fined in U.S. District Court for price fixing bread in the Philadelphia area, a practice that took place between 1964 and 1968, the indictment having been served 13 March 1968.

[26] Despite holding 57% of Armour's stock,[27] General was unable to establish final control of the company and ended up selling its stake to Greyhound in 1970.

[20][28] With the proceeds of the Armour stake sale, General went on to buy the pork processing concern, Cudahy Packing Company.

[31] General retained ownership of Van de Kamp's frozen food divisions.

[35] General Host purchased Frank's Nursery & Crafts in 1982 based on research showing higher operating profits for lawn and garden over food products.

[24] In the mid-1980s, the company began selling off its food businesses,[24] including its interest in Hickory Farms in 1986.

[36][37] General Host was the owner of the All American Gourmet Co. based in Orange County, California.