[3][4] Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".

[5] The body design took three years and the total cost of the program was $500 million over a development period of 23 months.

[11] Genesis is now being marketed in South Korea, China, the Middle East, Russia, Canada, Australia, the United States, Europe, Japan and the rest of Asia.

[10] In late 2016, the brand launched in the United States with two models: the G80 (previously sold as the Hyundai Genesis), and G90.

[20] Battery-powered versions of internal-combustion models are denoted by the word "Electrified" preceding the alphanumeric.

[22] On 12 September 2024, Hyundai Motorsport announced that it will enter the FIA World Endurance Championship through the LMDh program using the Genesis brand.

During 2025, the partnership with IDEC Sport will be used to get Genesis team members up to scratch with the ACO rules via a LMP2 driven by Logan Sargeant, Jamie Chadwick and Mathys Jaubert in the 2025 European Le Mans Series.

[32] After the announcement, the team principal Cyril Abiteboul told journalists that the engine will be based on the one used in the sister brand Hyundai's WRC car.

[34] Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi, is chief creative officer.

[47][48] Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district.