Together with newly acquired Labatt USA, KPS merged the two companies as North American Breweries.

[7] On March 22, 1933 President Franklin D. Roosevelt signed the Cullen–Harrison Act, authorizing the sale of 3.2 percent beer and wine.

[9] In 1936, the Genesee Brewing Company acquired the old Parsons Malt House in Sodus Point, spending nearly $200,000 on renovations that were completed in 1938.

[11] In the previous year Koch sold about 55,000 barrels of beer, compared with Genesee's 3.2 million.

In 2007, Norman Snyder was named CEO of the company, and announced a change in the Genesee brand labeling, which highlights a more classic look.

[12] The company also unveiled a new corporate website and increased marketing of the Genesee brand of beers.

[14] In October 2012, NAB was purchased by FIFCO in an all-cash deal totaling $338 million, through its subsidiary, Cerveceria Costa Rica.

The company’s product portfolio includes beer, bottled water, natural fruit drinks, juices and other beverages.

The 9,200-square-foot former packaging center features interactive exhibits and multimedia presentations that explore Genesee's history, along with a gift shop and a pub-style restaurant.

In 2018, Genesee Brewery completed a renovation project which included the installation of 24 fermentation and storage tanks outside the new "cold block" building and a new dry-hopping system.

[19][20] To coincide with the beer release, a marketing campaign produced what was believed to be the only 12-horse hitch in the world, harnessing a unique matched team of a dozen red roan Belgians, hitched three abreast in four rows with a red wagon.

Along with the formation of North American Breweries, Genesee purchased all of the brand rights to Seagram's Escapes Flavored Coolers in the US.

Genesee owns the U.S. import rights to Labatt Brewing Company's beers, which originate from Canada.

Labatt products are brewed by Anheuser-Busch InBev, but Anheuser Busch InBev cannot produce or distribute the brand in the United States because it is popular enough in Western New York to raise antitrust problems, prompting the company to contract with Genesee for U.S. distribution of the brand.