bp pulse LIVE is a multipurpose indoor arena located at the National Exhibition Centre (NEC) in Solihull, England, just outside Birmingham.
[2] In 2019, bp pulse LIVE had the 5th highest ticket sales of an arena venue in the United Kingdom.
They would eventually be acquired by American ticket outlet AXS from September 2024 when the arena was rebranded as bp pulse LIVE.
The arena then underwent a £29 million overhaul of its facilities, paid for by loans from Birmingham City Council and regional development agency Advantage West Midlands.
The reason for the new name was to more closely align the venue with Genting's Resorts World Birmingham that is opposite the arena, which opened in October 2015.