Benjamin Purvis lives with his single mother Judith, who designs tacky clothes and makes rock-hard popcorn balls.

Benjamin spends his spare time writing science fiction stories, and has recently completed Yeast Lords, which centers on a hero named Bronco, modeled after his long-dead father.

Tabatha shows the story to her friend Lonnie Donaho who runs an ultra low-budget video production company.

Chevalier changes Purvis' Bronco into Brutus, an extremely effeminate and comically flamboyant hero, changes the other character names and title, but otherwise leaves the story intact.

After Chevalier is exposed as a fraud, copies of Brutus and Balzaak are unceremoniously dumped from store shelves and replaced with Yeast Lords.

In December 2007, JoBlo.com reported that Jared and Jerusha Hess had signed with Fox Searchlight Pictures to produce Gentlemen Broncos, based on a spec script they had written.

Hess brought Angarano onto the project based on his performance in the film Snow Angels, which also starred Rockwell.

[5][6] In early August 2008, work on an Internet viral marketing began, which had a video introducing the character of Ronald Chevalier.