Gento (song)

"Gento" (stylized in all uppercase) is a song recorded by the Filipino boy band SB19 for their second extended play (EP), Pagtatag!

A pop and hip hop track, it is about empowerment and uses gold mining as a metaphor for achieving success, alluding to the band's career.

[2] In a later press conference, the band's leader, Pablo, revealed that the group's forthcoming music release would based on the word pagtatag (lit. 'establishment').

[3] On April 29, 2023, SB19 posted a trailer on YouTube for their second extended play (EP), Pagtatag!, and announced it would be released on June 9.

[10] Pablo wrote the song, and collaborated with his brother Joshua Daniel Nase and the record producer Simon Servida for the production.

Upon its release, "Gento" was described as catchy, particularly its wordplay;[16][17][18] Rafael Bautista of Nylon Manila added that the song delivered an empowering message while being playful.

[14] The Daily Tribune noted that the song highlights SB19's strength and versatility, and that they continued to "test—and break—the limits with their unconventional sound and unbounded talent".

[19] Writing for Mega magazine, Chlarine Gianan praised the boy band's vocals and rap, stating that they have put it on the "next level", and that the song's lyricism manifests seamless transitions between English and Tagalog, further holding up its catchiness and appeal.

[13] Gabriel Saulog of Billboard Philippines praised the group's "confident delivery" and opined that "Gento" creates impact as Pagtatag!

[18] In a separate review, Billboard Philippines ranked "Gento" as one of the top songs off of SB19's discography, labelling it "more interesting and cohesive" than their previous works.

[27] "Gento" amassed over 30 million combined streams on Spotify and music video views on YouTube in the song's first two months since its release.

[38] SB19 worked with the stylist duo Rainer Dagala and Em Millan and the designers Neric Beltran and Renan Pacson to create custom looks in the video that resemble miners.

Pacson spoke with the Manila Bulletin and mentioned taking inspiration from traditional Levi's clothing—citing the brand's mining history as a factor—and the use of artificial intelligence in designing the looks for the video.

[38][53] The trend resulted in users using the song in over 1.7 million videos on the platform,[53] which helped expand SB19's reach to several regions around the world, including the United States and parts of Asia and Africa.

The show's crew refused to play the song on air, which startled hosts Vice Ganda and Anne Curtis.

[56] Twitter users raised concern, leading to discussions about music royalties and the hosts' remarks, which made the phrase "respect local artists" trend on the platform.

A group photo of SB19 onstage, each with a handheld microphone
SB19 at the Pagtatag! World Tour (2023); a performance of "Gento" opens each show.