Lloyd contested South East Southwark in 1924 without success and Birmingham Ladywood in 1929, when he was defeated by just 11 votes.

He was elected as member of parliament (MP) for Birmingham Ladywood in 1931 with a 14,000 majority, holding the seat until 1945.

He was Parliamentary Private Secretary to Stanley Baldwin (Lord President of the Council), 1931–1935 and as Prime Minister in 1935.

He returned to Parliament as member for Birmingham King's Norton, 1950–1955, and for Sutton Coldfield from 1955 until February 1974.

[1] He was created a life peer 6 May 1974 as Baron Geoffrey-Lloyd, of Broomfield in the County of Kent.