Geoffrey Swaebe

Geoffrey Swaebe (March 23, 1911 – February 18, 1997) was a British-born American department store executive and diplomat who served as the U.S.

He worked his way up to executive positions not just with Florsheim but I. Miller & Sons in Chicago, Thalheimers Department Store in Richmond, Virginia, Pizitz Department Store in Birmingham, Alabama and, from 1950 to 1962, with the Hecht Company in Baltimore.

When the May Company took over Hecht's, Swaebe moved to Los Angeles in 1962 to president and chairman of its regional operations.

For a short time, he moved to New York to be chief executive of Abercrombie & Fitch during the store's bankruptcy proceedings.

While Ambassador to Belgium,[3] he needed to negotiate with the Belgians to not back out of an agreement to accept American cruise missiles on Belgian soil as part of a NATO strategy.