[1][2] George grew up on his family farm, Shag Valley Station, in East Otago.
George Bell first played for the Eastern Rugby Football Club in Waikouaiti.
[3] Having been an boarder in the John McGlashan College, Bell later joined the Lincoln University as he made it to the Crusaders academy.
[4][6] George Bell is an under-20 international with New Zealand, having played 4 friendly games with the Baby Blacks in 2021, against Wellington, Tasman, the Cook Islands and a Harlequins XV, as international junior competitions were halted by covid.
[3] On 20 July 2024 Bell made his All Blacks debut as a replacement in the test match against Fiji, scoring a try in the 77th minute.