Fuller was in the fourth year of its existence when Ladd joined the faculty, and Hagner notes that he "became one of the key figures in developing the seminary's direction.
Ladd's belief in both present and future aspects of the Kingdom of God caused his detractors to critically compare his eschatological views to the amillennialism that was popular within Reformed theological circles.
His perspective is expressed in R. G. Clouse, ed., 1977, The Meaning of the Millennium: Four Views (Downers Grove: InterVarsity Press) and the shorter and more accessible The Gospel of the Kingdom (Paternoster, 1959).
Piper goes on to describe how Ladd walked through the halls of Fuller shouting and waving a royalty check when A Theology of the New Testament was a stunning success ten years later.
Unity and Diversity in New Testament Theology: Essays in Honor of George E. Ladd (ISBN 0-80283504-X), which included contributions by Leon Morris, William Barclay, F. F. Bruce, I. Howard Marshall, Richard Longenecker and Daniel Fuller.