George Musgrave FRSA is an academic studying the psychological experiences and working conditions of creative careers, with a focus on mental health and wellbeing in the music industry.
He released his debut mixtape Dialectics in 2008, Mental Breakdown Music in 2009, the EPs Stealing My Older Brother's Tapes and Hindsight is the Purest Form of Romance in 2014, and the album The England No One Cares About (Soundtrack) in 2024.
[4] He then went on to do an MA in Politics, Philosophy and Economics in 2010 and completed his ESRC funded PhD at the Centre for Competition Policy at the University of East Anglia in 2014[5] He is the co-author of Can Music Make You Sick?
The book draws on survey and interview data, alongside Jodi Dean's concept of communicative capitalism, to explore how digitalisation and a state of abundant musical production has changed the way in which musicians experience building a career.
The research has informed the work of organisations including Communion (Berlin),[11] NHS Wales[12] and the Music Managers Forum,[13] and was supported by music industry figures including Grant Hutchison of Frightened Rabbit, Adam Ficek[14] and Shaun Ryder of the Happy Mondays.
After releasing his debut mixtapes Dialectics in 2008 and Mental Breakdown Music in 2009, he gained some recognition for his 2010 single "Off with their Heads" which featured Vertex of Marvell and a cameo from Ed Sheeran.
[37] In 2012, he was the winner of MTV's Brand New For 2012 unsigned competition, beating Clement Marfo, Charli XCX and Lana Del Rey on the channel's hotly tipped list.