George Palmer is a fictional character from the BBC soap opera EastEnders, played by Paul Moriarty.

[2] Moriarty has described his character's original outline as given to him by the production crew when he accepted the role: "The man’s background, as it was explained in the prepared bio which I received, was pretty nasty.

Besides, inevitable comparisons would have then been drawn between Peggy and George on EastEnders, and Barbara having been married in real life to a gangster, Ronnie Knight.

It quickly turns out that George is a major figure in the East End criminal underworld who owns an illegal gambling den/money laundering operation, which masquerades as a members' only club known as The Market Cellar.

He soon catches the attention of Peggy Mitchell (Barbara Windsor), local landlady of The Queen Victoria public house who disapproves of the business and tries to petition against it.

After being unable to recoup his relationship with Peggy and upon finding his business in trouble, George flees to New Zealand where his criminal empire is based.

He is soon joined by his daughter Annie (Nadia Sawalha), who had originally appeared to be his business partner sent to help him run the operation.

It soon becomes clear that their relationship has become strained, as Annie had always felt her father wanted a son instead of a daughter and she continuously tries to prove her potential to George.

As she makes progress in doing so, George forms a romance with local resident Rosa di Marco (Louise Jameson) – who had recently become a widow.