George Francis Pyne IV (born September 2, 1965) is an American business executive and founder of Bruin Capital, where he is CEO.

[2] Pyne is also Non-Executive Chairman of Courtside Ventures which specializes in early stage sports, media and technology investments.

[4] As of 2022, Bruin Capital has made 27 deals in the fields of sports and media with a total approximate equity value of $3 billion.

NFL Commissioner Roger Goodell has described Pyne as "one of the most influential figures in global sports and entertainment the past 30 years.

[7] He also turned commercial space owned by Portman into a corporate hospitality environment for the 1994 Super Bowl XXVIII.

[15] In January 2015 Pyne founded Bruin Sports Capital with a $250 million investment[16] that came from investors including Dan Gilbert, Nassef Sawiris and WPP.

[17][18] Companies Pyne owns a stake in through Bruin Capital include Engine Shop, Soulsight, Oddschecker, OverTier, Full Swing and TGI Sport.